We spend nearly half our time thinking about something other than what we're doing. Some of that time is spent daydreaming, but much of it is spent stuck in a never-ending negative narrative, riddled with fear, anxiety, and guilt.
How long can you put your apprehensions on hold to make space for more meaningful musings? Deliberate daydreaming is a creative pursuit. When is the last time you paused and saw possibility everywhere? Or let your ideas grow beyond the confines of what society considers possible? Playing with the boundaries of how you usually do things can result in incredible creations for the world.
Being playful and being curious are the root of innovation.
– Dan Cable
And yet, most people don’t create space in their day for brainstorming or dreaming up ways to make their experiences or properties more valuable. They’re so focused on marketing, that they forget that selling an experience becomes so much easier when it’s unique and speaks to the true desires of today’s guests.
Reverie invokes your imagination in a guided way to help you tap into the power of play and create immersive experiences that get booked up with ease.
where the power of dreams and the magic of storytelling collide
sweet dream (experiences) are made of this…
They're Logical Storied
The power of stories lies in their ability to ignite emotional energy and stretch people’s minds. Telling stories is an act of expansion, cracking us open to seeing new possibilities beyond logic and our own past experiences. This is why we use storyboarding to ensure that an experience is playing out like a thoughtful journey, not just a haphazard string of entertaining (but meaningless) moments. brands that approach story this way see 30% faster growth while spending less on media and gaining more revenue.
They're Playfully Interactive
No one likes to feel like they’re back in school, being lectured to for 30-minutes straight. And yet, so many experiences force guests into the role of student or consumer, where they’re expected to listen or observe, but not interact. When an experience is passive like this, we only retain about 5-30% of what is being communicated. But as soon as an experience becomes interactive, we can retain upwards of 90%, which leads to a greater impact on guests.
They’re Highly Sensorial
A multisensorial experience is what wakes people up and takes them off auto-pilot, so that an experience can have a strong impact. 75% of people expect as many of their senses as possible to be engaged when experiencing something new. And yet, it can be easy to overlook certain sensory details when conceptualizing an experience in your head. Our process ensures that all sensory touchpoints are considered and woven back into the journey.
Samantha Hardcastle is rewriting the rules of exploration, discovery, and connection. With an insatiable curiosity for unraveling the intricacies of human behavior, every day she delves into the very essence of what it means to experience the world in wondrous & meaningful ways.
Founder of The Storied Experience, Samantha has distilled down her creative process into one easy-to-use tool for all purpose-driven hosts & operators to leverage: Reverie. She believes that by changing the way we design experiences, we can change the way people travel, live, and thrive.